Our Code of Conduct

This code sets out how San Francisco Agency works: the rules and values we live by and what we expect of ourselves and everyone who works with us, whether clients or external partners.

We treat our clients, team members, and journalists with equal respect.

We give everyone a chance to be themselves, regardless of gender identity, sexual orientation, religion, race, ethnicity, color, age, disability, or body build.

We work with transparency and trust without jeopardizing sensitive information. We expect our clients and the journalists we work with to do the same.

We don’t pursue personal or short-term gains at the expense of integrity.

We only do business with clients that match our values and who don’t engage in any illegal or unethical practices.

We believe in openness and truth. We are not afraid to speak up when things go wrong, and we praise and celebrate when things go right.

We always aim to share information that is validated and true.

We want our clients and team, as well as journalists, to succeed by encouraging them to test the boundaries of their own abilities.

We don’t walk over people – we give everyone an equal opportunity to be the best possible version of themselves.

We have zero tolerance for assholes. We condemn any shape or form of harassment.

We stand by our work. When mistakes are made, we take responsibility, correct them to the best of our ability, and help our clients to do the same.

Got a question or concern? Contact us.