Your local Nordic PR agency
San Francisco Agency is a Nordic PR agency for tech and innovation companies. From Helsinki and Stockholm, our team runs media relations across Finland, Sweden, Norway, and Denmark, pitching journalists directly in their own language and media culture. We help startups, scaleups, and international tech brands earn coverage in the Nordics, one market at a time or as a coordinated pan-Nordic campaign.
One region, several media markets
The Nordics are often treated as one market. For media, they are not. Each country has its own language, business press, tech media, and news rhythm, so a story that lands in Stockholm can fall flat in Helsinki, and a release translated word for word rarely earns the coverage a locally written one does.
Journalists want local relevance: a local customer, data point or spokesperson, or a clear reason the news matters to their readers. So we build each campaign around one shared story and adapt the angle, language, media list and timing for every market. You get consistent messaging across the region and coverage that reads as local news.
PR in Finland
A Finnish PR agency with an international outlook
San Francisco Agency was founded in Helsinki, and Finland is our home market. Our Finnish team pitches daily to national, business, tech and trade media, and knows how Finnish newsrooms work: compact, well-connected and rightly skeptical of anything that sounds like marketing.
Finland has a concentrated but influential media landscape. Tier-1 titles such as Helsingin Sanomat, Kauppalehti, Talouselämä and Yle set the agenda, while tech and trade media reach specialist decision-makers. Finland is officially bilingual, so some stories also call for Swedish-language media.
PR in Sweden
Swedish PR, run from Stockholm
Our Swedish PR work is led from Stockholm by native Swedish speakers who know the country’s tech, business and startup media from the inside. We write and pitch in Swedish for Swedish media, and in English for international outlets covering the Swedish ecosystem.
Sweden has one of Europe’s most active tech and startup ecosystems, and its media reflect that. Startup and tech titles such as Breakit and Ny Teknik sit alongside national business press, broadcasters and a wide range of trade media. Swedish journalists expect clear news value and a strong local connection, and relationships matter.
Recent results in Swedish media
PR in Norway and Denmark
Norwegian PR with international reach
We run Norwegian PR campaigns with Norwegian-language writing and pitching capability in our team, alongside international outreach for Norwegian tech companies.
Recent results in Norwegian media
Danish PR for tech and innovation companies
We offer PR and media relations in Denmark for tech and innovation companies, from Danish startups and scaleups building visibility at home and abroad to Finnish, Swedish and international companies entering the Danish market. Danish campaigns can run on their own or as part of a coordinated pan-Nordic launch, with the story adapted for Danish business, tech and trade media.
How a Nordic PR campaign works
One team looks after your campaign in every country, from the first plan to the final report:
Plan
Together, we define the markets, industries, media verticals, and individual journalists that matter for your goals.
Pitch
We develop one core story, which native speakers adapt and localise for each market. We personally pitch key journalists in each country and coordinate so the news lands together.
Report
You follow coverage live in our proprietary PR platform Valosan, then get one report with results and next steps.
One team, one point of contact and one report, whether your campaign covers one Nordic country or all of them.
Nordic PR services
Every service is available locally in Finland, Sweden, Norway and Denmark, and as part of pan-Nordic or international campaigns:
Frequently asked questions
Ready to get your story into Nordic media?
Whether you are launching in Helsinki, raising in Stockholm, expanding to Oslo or entering Copenhagen, we will help you find the local angle and the right journalists.