A Swedish seed round that reached Forbes, Breakit and the air-quality press

In August 2023, we helped Adsorbi, a Swedish startup focusing on using sustainable cellulose to make carbon-neutral air purification systems, announce their seed funding round in local and international media. Metsä Group's innovation company Metsä Spring participated in the round, and as their dedicated PR partner we handled every aspect of the campaign, including coordination with other investors.

Coordinating between Adsorbi and participating investors like Metsä Spring and Chalmers Ventures, we created a press release and key PR assets for Swedish and international startup, funding, forestry and sustainability media. We then pitched the story to key media contacts in all markets and coordinated interviews. On embargo, we distributed the press release to a wide array of contacts and reported media coverage to the Adsorbi team.

We got significant media attention for the news in both Swedish and international media outlets, including Forbes. For international media, we also saw published news in funding media like Silicon Canals and EU-Startups, as well as leading industry media like AirQualityNews and Bioenergy International. In Sweden, leading outlets like Breakit and Ny Teknik covered the announcement.