18 months of international PR that made Oura a go-to voice on sleep

Oura, the Finnish maker of a sleep-tracking smart ring, was starting to grow beyond its home market. Wearables were a crowded category full of activity trackers, and product news alone was not going to make an international audience pay attention. Oura needed a clear story that global media would want to tell, and a steady presence in the press instead of one-off launch coverage.

Over an 18-month collaboration, San Francisco Agency helped Oura focus its messaging on sleep, then keep the brand in international media month after month, including when big stories broke.

As Oura started its international growth, San Francisco first helped the team focus their messaging on the theme of sleep. We then began consistent operational work to get and keep Oura in the media. When big stories blew up, we handled all media relations inquiries and organized a few media events.

We helped Oura Health develop as a recognized thought leader on sleep, and their experts were asked to keynote at different conferences around the world and gained wide brand recognition through TV, print, and online media. This led to not only demand for the rings but also further international investments in the company.