50 media hits and 10+ interviews in Finland's largest outlets in a year

Global credit insurance company Atradius hadn’t managed to spark interest in their brand in Finland and wanted to find ways to enhance their media visibility. Their previous collaboration with a big global agency had not produced the desired results. San Francisco Agency created a thought leadership plan for Atradius, developed news angles based on their data and expertise, and initiated ongoing PR work. As a result, Atradius’ Country Manager for Finland has been consistently interviewed by the largest outlets in Finland, including Yle, Kauppalehti, and Talouselämä.

First, we identified the strongest data points and interviewed key individuals to uncover what truly makes Atradius interesting. Then, we began the operational PR work, which included actively pitching interviews, exploring proactive media opportunities, and localizing their global topics to make them relevant to the Finnish audience.

After one year of working together, we’ve secured 50 media hits for Atradius and arranged over 10 interviews with the largest outlets in Finland. The Country Manager for Finland has given interviews to TV programs like Yle and Huomenta Suomi, as well as various print and online publications, including Kauppalehti, Talouselämä, Yle, and Ilta-Sanomat.