Industry
Climate & cleantech
Service
PR & Media Relations
Niche
Low-carbon concrete
A carbon-negative concrete spinout, launched in TechCrunch and Sifted
Spinout and funding PR with 89 media hits
The challenge
In Spring 2023, San Francisco Agency's Tim Gilbert and Kristiina Nieminen were in charge of Carbonaide’s spinout and funding story, unveiling the company’s incredible technology that can make concrete manufacturing carbon-negative. As a VTT spin-out, Carbonaide can mineralize up to five tons of CO2 per day and increase production by 100-fold of its carbon-negative concrete products.
What we did
San Francisco Agency executed an international, English-language PR campaign targeting technology, startup, and trade media in construction and concrete. San Francisco Agency was in charge of writing and developing the press release, media targeting, pitching the story to VIP journalists, and distributing the press release on Carbonaide's behalf.
What we achieved
The story was covered by over 89 media, especially by tier-1 startup and technology media in Europe and the United States, including Business Insider, TechCrunch, and Sifted. World Economic Forum also highlighted Carbonaide on social media. The press release resulted in multiple trade media hits, launching the company's technology to the world and providing significant visibility for the company.
The large amount of earned media coverage we received has put a spotlight on Carbonaide that helps us get into conversations with potential customers, partners and investors. Ever since the launch day, we have been busy handling a wave of interest in our company. Thanks to San Francisco's work, the PR campaign has been able to capture the best of both worlds – large international media outlets and more niche, specialist media.
Your story could be next
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