Industry
Fintech & financial services
Service
PR & Media Relations
Niche
Business banking
Putting small-business life in Finland into Kauppalehti and MTV
Fintech PR built on small-business data stories
The challenge
In autumn 2024, Holvi was looking for a partner to boost its earned media visibility in Finland. Offering cost-effective banking services for small businesses and SMEs, Holvi wanted to get the media talking about the realities of entrepreneurs and small businesses. This has included, for example, conducting data surveys with Holvi’s customers and offering expert interviews to the media.
What we did
First, San Francisco sat down with Holvi’s core team members to build a PR strategy with concrete PR topics and clear goals for the cooperation. After that, since October 2024, San Francisco and Holvi have worked together to push out PR topics around small businesses, the economy, and the life of Finnish entrepreneurs.
What we achieved
Together, Holvi and San Francisco have highlighted what the life of a small business entrepreneur is in Finland, gaining attraction in multiple tier 1 media outlets. As a result of our cooperation, Holvi has been strongly featured in Finnish media outlets, including Kauppalehti, MTV Uutiset, Iltalehti, and Talouselämä.
Our cooperation with San Francisco has been very fruitful and smooth. They have been able to dig out interesting topics and angles from our data and our key spokespeople. With the help of San Francisco, we've received a lot of valuable media coverage in all the key media outlets in Finland. We are delighted with the collaboration so far and wholeheartedly recommend San Francisco, especially our dedicated team, Salli and Toni.
Your story could be next
Tell us what you want to be known for. We’ll talk through your goals and agree on the scope and pricing.